SoftwareAIMarketing

Ledgerly

SME owners were making decisions on numbers three weeks old, then getting surprised by cash.

Industry · FinTech · Live financial dataYear · 2024–25Services · Software Development, AI & Automation, Web Development, Digital Marketing
-19 days
sales outstanding
2,300
accounts in year one
41%
of signups via partners
The Challenge

Bookkeeping ran monthly; decisions had to be made daily. Owners were flying blind between accounting cycles, discovering cash problems only after they'd already happened.

The Strategy

Bank, invoicing and payroll data could be joined into one live picture — nobody had made it legible yet. The opportunity wasn't a better spreadsheet; it was a live, explainable forecast owners could actually trust.

The Solution
Product

A cash-position dashboard with a rolling 13-week forecast and a dedicated collections workspace.

AI & tech

Transaction categorisation, anomaly alerts and late-payment prediction — every prediction explainable and correctable, never a black box.

Marketing & growth

An accountant partner programme paired with onboarding rebuilt around time-to-first-insight, not feature tours.

Process

We spent the first two weeks mapping how owners actually made cash decisions today, then architected a data model that could join banking, invoicing and payroll cleanly. The forecast and collections workspace shipped as the MVP; anomaly detection and the partner programme followed once the core loop was proven.

Technology
Next.jsPythonPostgreSQLOpen banking APIsdbtHubSpot
FTFinTech Startup
”

One shared board, weekly demos, no surprises. It's the first engagement that felt like an extension of our own team.

— Priya, Founder★★★★★
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