Paid spend that's judged on contribution margin, not clicks.
Search, social and display campaigns run with a disciplined testing cadence, measured against what a customer is actually worth — not impressions, not raw conversions, not vanity metrics.
Every channel is judged against contribution margin per customer, not cost-per-click.
A real cadence of creative and audience tests, not a campaign launched once and left alone.
We fix what happens after the click — the ad is only half the funnel.
Conversions tracked the same way across every platform, so spend decisions are trustworthy.
What we provide
Every offering under paid advertising / ppc, in one place.
Campaign Strategy
Channel mix and budget allocation built around your actual unit economics.
Creative & Ad Copy Testing
A structured testing cadence across creative, copy and audiences.
Bid & Budget Management
Spend managed against contribution margin, reallocated toward what's actually working.
Landing Page Alignment
Post-click pages built to match ad intent, not a generic homepage.
Conversion Tracking
Clean, cross-platform tracking so spend decisions are based on real numbers.
Retargeting
Sequenced retargeting for the visitors who didn't convert on the first visit.
Our process for ppc & paid ads.
Audit
We review existing accounts and tracking, or set up clean tracking from scratch.
Plan
A channel and budget plan sized to your sales cycle and unit economics.
Run
Campaigns launched with a disciplined testing cadence from week one.
Optimise
Weekly reads reallocate spend toward the channels and creative actually producing margin.
Case studies in ppc & paid ads.
Questions about ppc & paid ads.
No fixed minimum, but we'll tell you honestly if your current budget is too thin for a channel to produce a reliable signal.
Most commonly Google, Meta and TikTok — we recommend the mix based on where your actual buyers spend time, not a default playbook.
Contribution margin per customer, tracked against a shared dashboard — not clicks or impressions.
Yes — we audit the account and tracking first, then decide what to keep versus rebuild.
Trusted by the teams we've built with.
Vaible didn't just build what we asked for — they told us what we actually needed, and it worked.
One shared board, weekly demos, no surprises. It's the first engagement that felt like an extension of our own team.
Talk to an expert →
Tell us where you are today. We'll tell you what ppc & paid ads would actually take.